Suzanne O'Connor's BargainsLA

Zannee's Blog

April 25, 2009

Don’t Buy Into the Cheap Designer Goods Hype

Filed Under: Zannee's Tips, Fashion, Inside Scoop, Consumer

During this recession, and even before, I would hear about designers doing clothing lines for Target, H & M, JC Penny and such. These designers decided to tap into the lower priced market. This was a savvy business decision on their part, not an outreach program. These incredible designers used their good business sense to expand their brand and make more money. They know they’ll sell more product and get a greater audience at a lower price point. But that doesn’t mean they are cutting their profit margins. Business is business. It means they’ll have their designs cut using lower quality cloth, and construction methods at a cheaper overseas factories that cost less. The result is a cheaper quality product. Period. These are not the same couture runway pieces that made these designers famous.